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Sprout Strategy is a newcomer to the advertising and branding scene, but they’re creating big results with forward-thinking new ways of doing business. Sprout Strategy focuses their efforts on finding a better way to recruit research respondents and conduct market research—Emergenetics plays a critical role in this process, as each and every respondent is profiled with Emergenetics, allowing Sprout to delve more deeply into consumer behavior.

Sprout uses Emergenetics with all their clients, but Emergenetics results were particularly insightful to their work with Schupp and Co., an on-premise marketing and advertising firm serving the bar and restaurant industry. Schupp was looking for insights on how to best engage frontline bartenders and servers to adopt new marketing campaigns, and Sprout used their custom market research process to provide exciting recommendations.

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