Dr. Geil Browning
CEO & Founder
Emergenetics International

When I use the phrase, “embrace the scratchy,” what I mean is to do things that don’t come easily to you.

Often, these things fade to the background while you complete the tasks that come more naturally and comfortably. At other times, we embrace the scratchy when we are thrown into challenging situations that are out of our control. This is the time to explore purposeful, self-motivated changes.

Stepping out of your comfort zone can lead to personal growth, create more meaningful connections with employees and accelerate your company’s success.

According to Andy Krupski, CEO of The Hive Strategic Marketing, there is a school of thought that if an enterprise is not dedicating 10 percent of its annual topline growth to developing strategies that will disrupt its own business model, then you are unlikely to succeed.

For this week’s Monday Motivation, I invite you to keep a notepad or Word document handy. Begin your exploration by identifying the activities or situations that typically cause you to feel scratchy. I’m sure you can think of some right now, and you may identify some surprises.

As you go about your week, make note of any activities that did not feel quite natural to you as well as anything that you thought about trying or doing different, yet may have hesitated to do. This list will help you begin to identify what makes you scratchy.

I look forward to sharing more ideas with you in the coming weeks!


For more tips on how to apply the principles in Work That Works, purchase a copy of my book here or fill out the form below to purchase the companion card deck, which provides actionable tips to support your leadership journey.