Mark Miller | VP of Marketing, Emergenetics International

Mark Miller | VP of Marketing, Emergenetics International

It was a busy week at Emergenetics International offices in Denver last week. We had Certification, which saw 12 new Associates learn the ins-and-outs of Emergenetics, and also held strategic planning meetings to look at all aspects of Emergenetics. Specifically, we focused on how to better serve our clients and more clearly connect in with every person who takes an Emergenetics Profile.

Connection is at the heart of everything we do. It is a simple concept, but one whose importance cannot be overstated; because with the constancy of information, connection is happening all the time…people see who you are as a company, a product, a person in a myriad of ways – through your brand, your materials, your website, in meetings, on the phone. The list goes on and on, but the point is that everything is a two-way communication. Marketing, customer service, management, etc., aren’t dictated by one side anymore, because in this age, everyone has a voice. That is an incredible and powerful realization but it also points to a need to be more clear, more affective, and more responsive.

Really though…connection isn’t an “if” but a “how”. What is the best way to communicate, becuase one way surely does not fit all…communication is a two-way street, which means that you better know exactly how to reach the people you are communicating with.

It’s a model that looks at the listener not the talker, because while cutting right to the chase and laying it out straight works perfectly for an Analytically preferenced thinker who is on directive end of the Assertiveness Spectrum, that won’t cut it for someone with a lot of Red (Social) in their brain. It isn’t a new concept, but it is a more exact, clear way to view relationships and communication.

When you combine the principle of two-way communication with the clarity and exactitude of Emergenetics, you get a more holistic and understandable message. So how do you get this in the real-world? It starts with knowing how people think and behave and it continues with real, true work to ensure that those preferences and strengths are being considered in all facets of communication and the relationship.

We’ve got products like the Tip Sheets that give you a foundation, but it comes down to a new way of approaching communication…and it’s one that is a necessary element to today’s world.