Sheena Teo | Executive, Market Development- Emergenetics International- Asia Pacific

Sheena Teo | Executive, Market Development- Emergenetics International- Asia Pacific

The Emergenetics Profile can be utilised in almost any situation, including the planning and carrying out of celebrations and parties. From December last year till now, our office has been celebrating all sorts of events by organising gatherings and parties. Celebrations need prior planning in order to be carried out successfully with its purpose fulfilled. By working together in Whole Emergenetics teams (WEteams) during the planning process, our different thinking and behavioural preferences contributed to various aspects of it. Needless to say, every celebration planned in this manner was a success.

Our approach to our year-long Asia Pacific (APAC10) 10-year anniversary celebration is no different, and so, we have put together different, diverse ideas and plans in order to appeal to as many of our different, unique, fun-loving partners, associates, customers and staff!

Our Emergenetics Profile serves as a good indicator of how we would prefer to celebrate significant personal events such as birthdays, or even special occasions like Christmas or Lunar New Year. Our thinking preferences reveal our approach or how we prefer to plan these special occasions, while our behaviour attributes reveal how we prefer to respond, act or react during the planning process, or even during the celebration.

Let’s down for the planning process of the different thinking preferences

An analytical preference means that details of the celebration, from its specific purpose to the number of people involved, are vital to the success and completion of planning. The focus would be on the rationale behind the celebration, and if ideas given are viable.

A structural preference places more focus on the necessary steps to take to ensure that the celebration is properly planned out in stages from start to finish. Extra measures will be taken to ensure that the plan is followed closely during the stages of execution.

A social preference considers the interests of people invited to or involved with the event. From minor details like food preferences to party programmes, those with a social preference will be intuitive about what makes a party more enjoyable for everyone, and that everyone is comfortable with all arrangements made.

A conceptual preference generates big-picture ideas that make the celebration appealing on a larger scale. Inspiration may be gathered from unrelated events, but made applicable to the specific purpose of the celebration that needs to be fulfilled.

What the planning process looks like through the behavioural preferences

Expressiveness determines whether or not the individual will be heard during the planning process of a gathering or party, or even at the event itself. During the planning process, first-third expressives will prefer to have discussions in small groups of twos or threes. Discussions might also be done online instead of in-person, depending on the entire group’s preference. Third-third expressives enjoy discussions with a larger group of people. The same applies for their behaviour at a gathering or party. First-third expressives might choose to be alone or mingle in small groups, while third-third expressives are more comfortable chatting with as many people as possible. They might be considered the life of the party!

Assertiveness plays a part in how much an individual pushes across their own ideas for a celebration. First-third assertives prefer to keep the peace during a discussion and will likely want to hear all ideas rather than push their own forward, while third-third assertives are more forceful in ensuring their ideas are driven across and understood by everyone involved.

Flexibility indicates how open an individual is to change and new ideas. First-third flexibles might prefer to stick to original plans and not deviate from them, while third-third flexibles welcome change and new ideas at any point during the planning process.

The breakdown of thinking and behavioural preferences above show distinct differences between preferences. However, it is important to note that the ways in which each preference might consider to approach the planning process of a celebration is never static. These preferences do not limit abilities an individual might demonstrate in accomplishing the task of planning for a celebration.

A combination of preferences, like in a WEteam, will definitely make for the most ideal and fun results!


Sheena supports marketing events and communications, including the management of social media pages and provides support for Corporate Sales. She loves traveling to different places around the world, and being around animals, one of which is her dog, Sundae. She indulges in books or TV shows about crimes and criminology. Connect with her on LinkedIn