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A Blue Approach to the Olympics

Much of the Great Britain team success in Beijing and London was claimed to be on the back of a ‘Red’ approach to understanding athletes and developing their mental toughness. Coaches realised that the difference in elite athlete’s physical capability was often negligible and they needed to exploit the potential of the brain. So began a real focus on […]

The post A Blue Approach to the Olympics appeared first on Emergenetics International Blog.

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